Emily Stephens
FRASER LOGO

Logo Design & Name Ideation. Designed for Evergreen Enterprises for their Product Information Management System and website. Fraser is an integrated platform, that standarizes product workflow. It is used across Wholesale, retail, and ecommerce channels. The logo incorporates Evergreen’s brand colors, as well as complementing EG’s signature tree, and sister brand “Cyrpess Home”. Named after the Fraser Fir, FRASER it self stands for: Fast, Resource, Automated, Syndication, Repository.